It was at this time that Allen contributed a personal check of $100,000 to the team’s Hokkaido Earthquake Charitable Relief Fund, which provides direct aid to Hokkaido residents who suffered losses in the massive September earthquake. In commemoration, Hard Rock Japan is constructing a massive snow sculpture, towering over four stories and showcasing famous Japanese animated rock star Hatsune Miku - a full 3D holographic ‘Vocaloid’ who appears in concerts all over the globe and is accompanied by a live band performing in sync to her performance.Īllen also took time to personally thank Yoshikazu Nonomura, chairman and CEO of the Hokkaido Consadole Sapporo Professional Soccer Club, on Hard Rock’s recent top sponsorship with them and to wish them a successful 2019 season. In addition to announcing Hard Rock’s partnership and development plans at the Hokkaido Integrated Resort Showcase, Allen announced its participation in Hokkaido’s world-famous Sapporo Snow Festival, which is celebrating its 70th anniversary. “With Hard Rock’s 35 years of business experience in the Japan market, we look forward to developing a premiere world-class Broadway theater in Hokkaido, so both Japanese and international visitors can enjoy a variety of popular theatrical shows throughout the year.”

“Nederlander Worldwide Entertainment has a long history of working in Asia, and we are extremely excited about partnering with Hard Rock International,” said Robert Nederlander Jr., chairman and CEO of Nederlander Worldwide Entertainment. Nederlander Worldwide Entertainment – This partnership will bring premier Broadway Theater to Japanese Audiences, including exclusive rights to their latest debut, King Kong.Music Rock-n-Roll Hall of Fame – Hard Rock International will work to bring praise and awareness to the musical accomplishments of Japanese, Asian and global artists.NEC – Hard Rock International will bring the latest facial recognition and security services to its integrated resorts development project in Hokkaido.Four Seasons Hotels and Resorts – Hard Rock will be working with HPL Hotel and Resorts in Asia to bring the Four Seasons experience to Hokkaido.New York Yankees – Expanding on its 12-year relationship with the New York Yankees, Hard Rock International will be looking to expand its NYY Steak concept and New York Yankee experience at its proposed Hard Rock Resort Destination in Tomakomai, Hokkaido Japan.

Allen also announced other key partnerships, including:

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